I grew up on Long Island, pronounced LawngIsland (one word), where fries are covered in melted mozzarella cheese and served with a side of brown gravy. I honed my suntan-lotion application skills just in time to head north for a degree in Communications from Boston University before going west for a degree in Copywriting from Brainco, The Minneapolis School of Advertising.
I moved back to New York, this time to the alphabetical part of the city. It was an eye-opening time. I started my advertising career at then Kirshenbaum Bond + Partners (RIP) working my way onto flagship accounts like Wendy’s, Mohegan Sun, and BMW before leaving to work for the nice people at G2/Grey Group and then, Grok.
My work has been recognized by some pretty major award shows. In first grade, I took home first place in the county-wide Fire Prevention Safety Poster competition. In third grade, I was a finalist in the school spelling bee. (I lost to a fifth grader named Michael. He went on to get a full scholarship to Harvard, which is no Boston University.) I also won Bronze in The Show.
Over the years, I’ve created cinematic commercials, YouTube videos with millions of views, social media marketing strategies, and built a new CPG, e-comm, brand from nothing more than a name. I believe inspiration can be drawn from any source and the path to creativity comes from a life of exploration and saying yes to new adventures. (Even the scary ones.) This belief guides my everything.
In my spare time, I spend Saturdays volunteering with Minds Matter as a Writing & Critical Thinking Advisor to high-school students. I spend the other days finding fried-chicken spots and cheap comedy shows. Now and then, I’ll pretend to think about training for another triathlon.