The truth is, olive oils are not all made from olives. And people deserve to know exactly what’s in them. So, Capatriti made a commitment to be upfront with their customers.
To kick-start this conversation, we created simple, direct, dare we say honest, films about the oil from soybeans and sunflowers making their way into bottles labelled 100% olive oil.
Turns out, people like honest:
Six months after launch, display and integration media delivered over 2.2 million impressions, driving traffic to the website.
YouTube saw over 7 million impressions, and over 2 million video views.
Facebook page likes increased by more than 900% and garnered more than 150 million impressions.
And we didn’t stop there. We launched a new website highlighting their commitment to transparency. We partnered with trusted influencers. And we developed original content for Facebook, Instagram, and YouTube including, authentic recipe videos, honest tips, drizzles, and behind-the-scenes previews.