VMware wanted to demonstrate how their enterprise mobility platform transforms businesses. Rather than create traditional testimonials and case studies, we built a new kind of interactive storytelling platform: StoryGraphics.
The immersive worlds told more meaningful and effective stories, and got customers excited about VMware as a mobility player.
We launched StoryGraphics on VMware’s content and news site, The Bridge, driving engagement from day one. Traffic to The Bridge jumped over 250% in the first week. Since then, Story Graphics have been viewed in over 175 countries.